A complete brand identity for a premium Ceylon tea brand rooted in Arabic elegance.
One cohesive identity — from logo to packaging to reels.
Shajara Tea launched with a clear positioning — authentic Sri Lankan tea, crafted for a Middle Eastern audience that values heritage, quality, and cultural resonance. The challenge was building a complete visual identity that honoured that positioning — from the logo to the packaging, from the product photography to the social content — all in one cohesive language.
One brand language, every touchpoint.
Logo & Visual Identity
An elegant Arabic-inspired logomark and wordmark built around the Shajara brand name (meaning "tree" in Arabic) — rooted in premium tea heritage and designed to stand out on shelf and screen alike.
Packaging Design
Complete printable packaging system — product labels, tea boxes, and branded inserts — designed to communicate premium quality and Sri Lankan provenance to a Middle Eastern audience.
Product Photography Direction
Art direction and styling briefs for product photography sessions — positioning Shajara against luxury tea brands with editorial-level image standards.
Social Media Content
A full suite of social media posts across multiple formats and content types — brand announcements, product showcases, engagement content, and launch campaign assets.
Reels Production
Engaging short-form video content for Instagram and TikTok — storytelling-led, cinematic visuals, purposeful pacing, and professional sound design. No music. Authentic ambient sound and voiceover direction throughout.
“Every element they delivered felt like it was made for exactly the customer we were trying to reach. The packaging, the posts, the reels — it all speaks Arabic luxury and Sri Lankan authenticity at the same time. That's not easy to achieve.”
— Founder, Shajara Tea
What Shajara walked away with.
Built to last.
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