Case study02 / 04

FramedSplendor

Light, reframed.

E-commerce/Brand identity/Digital2026
A round Framed Splendor LED mirror glowing above a stone basin in a travertine bathroom
(Project intelligence)
Client
Framed Splendor
Industry
E-commerce / Home & Bathroom
Role
Lead Developer & Designer
Year
2026
Services
E-commerce WebsiteBrand IdentityLogo DesignSocial Media Design

A premium mirror brand, built from the ground up.

Framed Splendor is a UK brand of premium LED bathroom mirrors and glass fittings, built from zero. It needed an identity and an online store that present each mirror as a design object — not just another listing.

The challenge

A new UK business. Nothing to build on.

Framed Splendor started from a blank page — no name on the market, no identity and no store. Premium mirrors sell on how they look in a room, so the brand had to feel luxurious from the first visit, and the store had to sell each mirror as a design object, not a listing.

  • No brand identity
  • No online store
  • No product presentation
  • No social presence
The transformation

From a blank page to a brand.

  1. 01Logo
  2. 02Brand identity
  3. 03E-commerce store
  4. 04Product pages
  5. 05Social content

A complete brand,ready to sell.

Brand identity

A brandbuilt aroundlight.

An FS monogram set in a hexagonal frame and split by a single line of gold. Navy, gold and cream — carried from the logo to the store, the posts and every product page.

The Framed Splendor FS monogram
Framed Splendor
Premium LED mirrors & glass fittings
Colour
  • Navy
    #0B1F3A
  • Gold
    #C9962A
  • Cream
    #F3EFE8
  • White
    #FFFFFF
Marks
FS monogram on cream
The Framed Splendor social avatar
The Framed Splendor homepage
Framed Splendor campaign post: Where light meets luxury
Light.
Space.
Splendor.
The mark
The Framed Splendor monogram
Framed Splendor

Light. Space. Splendor.

Product world

More thana mirror.A design object.

Eight designs — round, arched, square and rectangular — each shown in the kind of room it belongs in.

Three round mirrors side by side, lit warm, natural and cool
A rectangular Framed Splendor mirror in a marble bathroom
The collection
A backlit rectangular mirror beside a window in a travertine bathroom
Eight designs.Arch · Round · Rectangular · Square
A Framed Splendor mirror on the store's navy product tile
A Framed Splendor mirror on the store's navy product tile
A Framed Splendor mirror on the store's navy product tile
A Framed Splendor mirror on the store's navy product tile
E-commerce experience

Fromreflectionto digital.

The identity carried straight into the store: a navy-and-cream storefront, a collection you can filter by shape, product views with light-temperature options, and a checkout built around how the business actually sells.

framedsplendor.co.uk
framedsplendor.co.uk
The Framed Splendor homepage, scrolled top to bottom
The Framed Splendor homepage on mobile
framedsplendor.co.uk
Framed Splendor website — The collection
01The collectionFilter by shape — all, arch, round, rectangular, square.
framedsplendor.co.uk
Framed Splendor website — Product view
02Product viewLight temperature, what’s included, add to basket.
framedsplendor.co.uk
Framed Splendor website — Glass fittings
03Glass fittingsThe second range: hinges, clamps and handles.
framedsplendor.co.uk
Framed Splendor website — Order request
04Order requestA three-step checkout — no payment required now.
The store on mobile
The Framed Splendor collection on mobile
The Framed Splendor homepage on mobile
A Framed Splendor product page on mobile
How it works

Order now. Pay once it’s confirmed.

  1. 01Browse & wishlistExplore the mirrors and glass fittings, and save favourites.
  2. 02Place an order requestAdd to basket and submit — no payment upfront.
  3. 03Confirm & quoteThe team confirms availability and sends a final quote.
  4. 04Payment & deliveryOnce approved, secure payment and tracked UK delivery.
Product detail

Every detailhas a purpose.

Backlit glow — A soft halo of light behind the glass.
01Backlit glowA soft halo of light behind the glass.
Three modes — Warm, natural and cool — one touch.
02Three modesWarm, natural and cool — one touch.
Anti-fog — A built-in heating element. No more wiping down.
03Anti-fogA built-in heating element. No more wiping down.
Touch control — Dimmable, with built-in touch sensors.
04Touch controlDimmable, with built-in touch sensors.
Social media

The branddoesn’t stoponline.

Campaign posts and a catalog reel that carry the same light, the same navy and the same gold as the store.

Post: Where light meets luxury. Premium LED bathroom mirrors.
Post: One touch. Three modes. Warm, natural and cool.
Catalog reel
@framed.splendorLight. Space. Splendor.
Post: No more wiping down — built-in anti-fog.
Delivered
08
Mirror designs
03
Colour temperatures
24h
Response to every order request
£0
Upfront payment
(Delivered)
  • FS monogram
  • Wordmark
  • Colour palette
  • E-commerce website
  • Product pages
  • Order-request checkout
  • Glass fittings range
  • Social media posts
  • Catalog reel

A new UK brand, launched with a complete identity and a store built around how it actually sells.

More than a mirror.A statement.

Framed Splendor

Framed Splendor

E-commerce/Brand identity/Digital

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