Case study03 / 04

AutoVive.

A premium identity for a next-generation mobile car wash.

Branding/Strategy/Creative Direction2025

AutoVive launch post: SHINE — because dull isn’t your vibe

Tap. Shine. Drive.

(Project intelligence)

Client: AutoVive
Industry: Automotive / Mobile car care
Role: Brand Designer & Creative Director
Year: 2025
Services: Logo & visual identityBrand guidelinesUniforms & workwearSocial mediaInvestor pitch deck

Sri Lanka’s first fully digital mobile car wash — branded like the premium service it is.

AutoVive needed to communicate premium service, convenience and trust, while feeling modern enough for a digitally native audience — and credible enough for customers and investors alike.

The challenge

Modern mobilityneeds a modernbrand.

AutoVive wasn’t just another car wash. It was a fully digital, on-demand service — built for convenience, quality and trust.

The challenge was to create an identity that felt premium and professional, while staying approachable and easy to use in a digital environment.

AutoVive post: “wash me” written in the dust on a car window — Dust settles. But should it settle here?

Four promises the brand had to carry

01100% mobile — we come to you
02Fully digital booking & payments
03An eco-friendly waterless wash option
04Consistent, professional quality — every time

The transformation

From insight to a brand that moves people.

01Research
02Strategy
03Brand identity
04Uniforms
05Content
06Social
07Pitch deck

A 360° brand,built from zero.

01 / Brand identity

Clean.Bold.Confident.

A clean wordmark beneath a single sweep of cyan and a spark of shine. The system is built around precision, clarity and movement, reflecting the brand’s focus on quality and convenience.

Primary wordmark

On navy

Tap. Shine. Drive.

On black

ColourSampled from the logo and brand files

AutoVive Cyan#29B5E1 · The swoosh & spark
Deep Navy#003A70 · Posts & polo
Ink#110E0F · Wordmark
White#FFFFFF · Space & type

The voice — lines from the brand’s own posts

Tap. Shine. Drive.Skip the hassle.Because dull isn’t your vibe.Time. Peace of mind. Effortless wins.Even the finest need a little attention.

02 / Uniforms & brand application

Every detailbuilds trust.

The team is the brand on every job. A navy polo with the wordmark on the chest and “Tap. Shine. Drive.” across the back, and a cyan jersey that turns the tagline into a splash — so every technician arrives looking like part of a premium service.

01Team poloNavy, cyan-tipped collar — wordmark front, tagline back.

02Brand jersey“Tap. Shine. Drive.” as a splash of water.

03 / Content creation

Real moments.Real value.

A content language that brought the brand to life — showing the service, the process and the premium experience across social media, from launch teasers to offers.

Post: It’s time to Shine — so your ride can flex too

Post: Skip the hassle — tap, sip, and let AutoVive handle the rest

Post: Time. Peace of mind. Effortless wins.

Post: Even the finest need a little attention

Post: We shine your car — auto detailing offer

Post: Dust settles. But should it settle here?

Post: SHINE — because dull isn’t your vibe

04 / Investor pitch deck

The same brand,told to investors.

Translating the brand into a clear, credible story for investors — the problem, the solution and why AutoVive wins, in the same visual language as everything else.